Marc Melvin’s Blog

What most people need, then, is a place of community that has purpose, order, and meaning. A place in which being human is a prerequisite, but acting human is essential. A place where the generally disorganized thinking that pervades our culture becomes organized and clearly focused on a specific worthwhile result. A place where discipline and will become prized for what they are: the backbone of enterprise and action, of being what you are intentionally instead of accidentally. A place that replaces the home most of us have lost.

That’s what a business can do. It can become that place of community. It can become that place where words such as integrity, intention, commitment, vision, and excellence can he used, not as nouns, but as verbs, as action steps in the process of producing a worthwhile result.

What kind of result? Giving your customer a sense that your business is a special place, created by special people, doing what they do in the best possible way. And all being done for the simplest, most human reason possible–because they’re alive.

What other reason do you need?

Human beings are capable of performing extraordinary acts. Capable of going to the moon. Capable of creating the computer. Capable of building a bomb that can destroy us all. The least we should be able to do is run a small business that works.

For if we can’t do that, then what’s the value of our grand ideas? What purpose do they serve but to alienate us from ourselves, from each other, from who we are?

Our business can become something more than merely a place to go to work. It can become a place that satisfies more of ourselves than what we are today. There is a place in Business Development for the whole of ourselves.

Our business can give us more life.